MODERN HERITAGE A Day with Lodenfrey

One day, two people, a journey through Bavarian craftsmanship. Content creator Jean-Claude Mpassy (@newkissontheblog) accompanied Johann Maurer, Head of the Men’s Traditional Costume Department at LODENFREY, through the department store and gained a behind-the-scenes insight into the creation of the unique traditional costume collection. The result is a stylish selection of looks – interpreted by Jean-Claude Mpassy and characterised by LODENFREY’s meticulous craftsmanship. In this exclusive video, Johann Maurer offers a rare glimpse into the precision, materials and passion that make each piece unique. It is the meeting of tradition and contemporary spirit – visible in every seam, tangible in every cut. Discover the selected looks and experience how this special day combines craftsmanship, style and personality to create something truly distinctive. Shop your favourites.

One day, two people, a journey through Bavarian craftsmanship. Content creator Jean-Claude Mpassy (@newkissonheblog) accompanied Johann Maurer, Head of the Men’s Traditional Costume Department at LODENFREY, on a tour of the department store and gained a behind-the-scenes insight into the production of the unique traditional costume collection. The result is a stylish selection of looks – interpreted by Jean-Claude Mpassy and characterised by LODENFREY’s meticulous craftsmanship. Discover the selected looks and experience how this special day combines craftsmanship, style and personality to create something truly distinctive. Shop your favourites.

JEAN-CLAUDE MPASSY LOOKS

JEAN-CLAUDE'S LOOKS

ALL LODENFREY PRODUCTS

ALL PRODUCTS

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