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POLO RALPH LAUREN

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POLO RALPH LAUREN

From Polo to a global brand

In 1967, Ralph Lauren founded the Polo by Ralph Lauren company. Starting out as a salesman at the Brooks Brothers fashion house, it wasn't long before he acquired their Polo brand through the successful sale of his first tie collection. Just one year later, Ralph Lauren founded the tie label Polo Fashion and designed his first men's collection, for which he received the coveted Coty Award. In 1971 Lauren designed the first collection for women and at the same time opened the first store in Beverly Hills on Rodeo Drive. The international breakthrough came when the first polo shirt collection with today's trademark, the polo rider, was launched in 24 colors. Ralph Lauren is now also successfully represented in the film business. For example, Robert Redford in "The Great Gatsby" was completely outfitted by the label. Although Ralph Lauren never learned the designer's trade, he is still one of the most important designers of our time.

Unique collection diversity

Meanwhile, tweed fabrics, tartans and piqué polo shirts with embroidered Big Pony are characteristic features of Ralph Lauren. A wide variety of men's fashion lines and women's collections ensure a large product portfolio. The Polo Ralph Lauren collection for men and women is complemented by golf fashion collections, the Western-inspired RRL collection, the exclusive women's collections Ralph Lauren Collection and Ralph Lauren Purple Label as well as the children's collection. In addition, Ralph Lauren now presents a Living collection and a watch line. Furthermore, the label has been committed to cancer research worldwide since 2000 with the Pink Pony line. For every item sold in the collection, 25 percent of the price is invested in donations.
The Polo Ralph Lauren line is the epitome of the sporty style for which the elite American universities on the East Coast are so well known. The embroidered Big Pony as well as the refined cuts made this sportswear a must-have, especially in the 80s, and the label is still considered the definition of "preppy chic" today.

In addition to polo shirts for men and women, discover sporty knitwear, pants and accessories by Polo Ralph Lauren at LODENFREY in Munich and in the LODENFREY online store!