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Since 1842, LODENFREY Munich stands for both the latest fashion trends and with traditional fashion for every age group. Starting with a small weaving mill and with the development of the world-famous loden cloth, the store became one of the most famous addresses of the Bavarian capital. LODENFREY fashion is exclusive, aesthetic, never unappealing or boring, special and always something unique. This can only be achieved with the help of collaborations with the biggest and most popular brands and designers in the world. But exclusivity and a selection for sophisticated customers are not the only reasons why the client base is still growing today. For decades, the name LODENFREY has been synonymous for exceptional quality, attention to detail and a service that leaves almost nothing to be desired. International designers such as EMPORIO ARMANI, BRUNELLO CUCINELLI, AKRIS PUNTO, ETRO, BURBERRY, DOROTHEE SCHUMACHER, POLO RALPH LAUREN and many more give a glimpse into international luxurious designer fashion. But even the highest quality of fashion of the most extraordinary fashion designers does not always fit perfectly. Therefore, LODENFREY also offers custom made to measure styles for gentlemen from designers such as BRIONI, ERMENEGILDO ZEGNA, CESARE ATTOLINI and STILE LATINO.
On six floors, LODENFREY presents international fashion for women, men and children as well as lifestyle products and - not to be forgotten - traditional attire and loden clothing with which LODENFREY made a name for itself years ago. Dirndls, Dirndl blouses und Dirndl aprons, which can be combined perfectly with small bags, jewellery and matching shoes are as popular and famous as lederhosen and traditional shirts available in different styles. In Munich, traditional wear ist not only popular during the Oktoberfest.
With its new online shop, LODENFREY once again manages to merge tradition, latest fashion trends and state of the art in e-commerce technology. Here you will find everything, whether it’s a designer dress, stylish leather pants or a cozy plaid for a relaxed evening at home. Women can find exclusive evening dresses, summer dresses, trousers in all variations as well as perfect business essentials, jackets, blouses and of course handbags, accessories and shoes in the fashion department. Men enjoy not only suits and shirts both in the office and for a casual look but also trousers, jeans, T-shirts and jackets for every season as well as accessories and shoes. The children's section showcases the whole shop en miniature – designer fashion from every department in child-friendly designs and sizes. Here you’ll also find traditional attire, designer fashion, sportswear and accessories of the highest quality from fashion labels from all over the world. Apart from fashion, lifestyle accessories are also a part of the whole shopping experience. High-quality interior pieces, candles, books, and fragrances by selected labels give character to all rooms and provide a feeling of comfort and well-being.