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The label Etro has been delighting customers with its signature paisley and ethnic prints since 1968. The story of Etro first begins as a weaving company, launching its first ready-to-wear collection in the late 90s. The family business acts together in different areas of the company, and today the Etro siblings run the company together. To this day, most of the fine silk and cashmere fabrics are made by Etro itself.

Learn more here about Etro

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Extravagant patterns with recognition value

Extravagant paisley patterns and diverse color shades characterize the fashion of Etro. The Italian designer label Etro has stood for extravagant pattern and color designs from the very beginning. The preference for exclusive prints and high-quality fabrics found company founder Gimmo Etro on his numerous trips through India and founded in 1968 together with his wife Roberta a small fabric company. In 1983, the company moved into fashion and launched the fashion label Etro with a small collection consisting of scarves, shawls and ties. This was followed by their own home collection as well as collections for men and women. Today the graphic prints and especially the popular paisley pattern are the trademarks of Etro. Since 2000, Veronica Etro, the daughter of the company founder, has been responsible for the design of the women's collection. Her brother Kean oversees the men's line, while the other brother Jacopo is responsible for the accessories and home collections. Completing the family management of the company is the Chief Financial Officer Ippolito Etro.

Discover fashion for men and women in colorful patterns and prints from Etro online and in the LODENFREY store in Munich now.