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The label Etro has been inspiring people with its characteristic paisley and ethnic prints since 1968. The story of Etro first begins as a weaving mill, launching its first ready-to-wear collection in the late 90s. The family business acts together in different areas of the company, today the Etro siblings run the company together. To this day, most of the fine silk and cashmere fabrics are made by Etro themselves.

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Extravagant patterns with recognition value

Unusual paisley patterns and diverse colour nuances characterise the fashion of Etro. The Italian designer label Etro has stood for extravagant pattern and colour designs from the very beginning. The company founder Gimmo Etro found his preference for exclusive prints and high-quality fabrics on his numerous journeys through India and founded a small fabric company together with his wife Roberta in 1968. In 1983 the company switched to fashion and launched the fashion label Etro with a small collection consisting of scarves, shawls and ties. This was followed by their own home collection as well as collections for men and women. Today the graphic prints and especially the popular paisley pattern are the trademarks of Etro. Since 2000, Veronica Etro, the daughter of the company founder, has been responsible for the design of the women's collection. Her brother Kean looks after the men's line, while the other brother Jacopo is responsible for the accessories and home collections. Completing the family management team is Chief Financial Officer Ippolito Etro.

Discover fashion for women in colourful patterns and prints from Etro online and in the LODENFREY store in Munich now.