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Traditional styles for fashion victims and for conventional minds.

Who would have thought that traditional fashion for women would be the latest trend? More and more women choose a dirndl, and they wear it proudly, not just at the Oktoberfest. With a traditional outfit, a lady is dressed in style for many occasions. For weddings, festivals and large family gatherings, a dirndl is always a popular, attractive garment that will put the assets of its wearer into focus. Purchasing a dirndl is an important moment. After all, a lady does not just want to wear the pretty piece once, but wants to present herself as often as she can. Where could purchasing traditional wear more fun than in the traditional business LODENFREY in Munich, which always has the most beautiful designs by dirndl manufactures on display in its traditional fashion store?

LODENFREY would not live up to its reputation as the best dirndl shop in Munich for all fashion needs, if the range did not include some bold designs in bright, trendy colours. When the cult label Sportalm presents dirndls, then their love for tradition shows in the designs just as much as their willingness to dare the extravagant. But the in-house LODENFREY Wiesndirndls are also a sight to behold. Bright, beaming colours, delightful aprons and a flattering cut – these dresses have everything a woman needs to look great.