PURAAI

Puraai was founded in 2020 by two Italian designers, inspired by the Japanese recycling symbol, which became the brand’s guiding motif and logo. Since then, the label has combined sustainable materials with modern sneaker design. Puraai’s styles draw on the vintage spirit of the 1970s and are crafted from organic and recycled components – including soles made from recycled rubber. All trainers are cruelty-free and PETA-certified.