MAX MARA
To this day, Max Mara 101801 coat is the favorite piece of many style icons and is the trademark of Max Mara. The house aims to produce wearable fashion that makes every woman feel confident while always dressing her beautifully. From oversized shirts to cocktail dresses, you'll find clothes in the collections that never lose touch with current trends with their timeless design and always stay current.
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MAX MARA
Italian chic and fashionable classics
When Achille Maramotti graduated from law school in 1951, he decided to spend the rest of his life pursuing his great passion: haute couture. A passion that has been part of the family history since the late 19th century, when Marina Rinaldi ran a luxurious fashion house in Reggio Emilia. His desire was to produce high quality women's clothing. At a time when fashion was still exclusively an artisanal activity, his idea was exceedingly avant-garde. The first collection, consisting of a camel coat and a red suit, follows clear ideals: precise, clean cuts and clean lines. French inspired designs reinvented through the lens of traditional Italian style - an instant success.
The label through the ages
In the 1960s, Max Mara expanded both its production techniques and its collection. In addition to the signature double-breasted coats, small collections included elegant suits as well as sportier lines. These years also saw the expansion of the design team, with prominent figures such as Luciano Soprani, Lison Bonfis, Graziella Fontana and Emanuelle Khan working together to develop the collections and new lines such as "Pop" and "My Fair". A decade later, collaborations included Anne-Marie Beretta, Nanni Strada, Guy Paulin, Jacques Delahaye, Jean Charles de Castelbajac and others. All contributors enhanced the value of the brand - without any self-promotion - by following the brand's philosophy.
With its other lines such asMax Mara Studio , 'S Max Mara or Weekend by Max Mara, the company targets young, trend-conscious women and in these collections presents fashionable classics such as trouser suits, coats and sweaters . With the help of fashionable style elements and the latest fashion colours, the label appeals to style-conscious women.
Discover now online and in the LODENFREY store in Munich the entire collection variety of Max Mara.
From classic best-seller to sporty lineAt the end of
the60s, when London was the capital of ideas and fashion, Achille Maramotti was again among the first to take advantage of the creative restlessness and established a new collection there with the help of Laura Lusuardi, who is now Fashion Coordinator of the Max Mara group
.Sportmax was a new concept aimed at young women who wanted to individualize their look. In the 80s, one of the symbols of the Maison was born, the double-breasted 10181 coat created by Anne-Marie Beretta with kimono sleeves in cashmere - a bestseller that is still offered in every winter collection.
With its other lines such as
Discover now online and in the LODENFREY store in Munich the entire collection variety of Max Mara.