0 0

LENA HOSCHEK

Since 2005, the Austrian Lena Hoschek has been designing fashion and traditional costumes in her studio with nostalgic craftsmanship, classic cuts and feminine silhouettes. In doing so, her collections are characterized by extraordinary patterns and fabrics that leave nothing to be desired. High-quality materials and attention to detail embody their ethos that each garment is unique and long-lasting. With the utmost care and in small quantities, all pieces are produced in Europe.

Learn more here about Lena Hoschek

READ MORE SHOW LESS

LENA HOSCHEK

Pin Up meets Tradition

Lena Hoschek graduated from the renowned fashion school in Vienna at Schloss Hetzendorf with a diploma in fashion design and then worked for Vivienne Westwood in London. Inspired by her time there, she opened her own studio in Graz in 2005 at the age of 24. This was followed a few years later by the opening of a number of shops, including in Vienna and Berlin. Her style is inspired by various Hollywood icons of the 40s and 50s, but also by pin-up girls. Her collections include dresses, skirts, blouses and trousers as well as traditional costumes in which she focuses on traditional craftsmanship.
Her current traditional costume collection is presented in lovely pastel shades as well as delicate floral prints and patterns that celebrate femininity with a cheeky wink. A connection to nature and a sense of home play just as important a role as the highest quality, which is reflected in the selection of exquisite materials. Classic dirndls, airy dirndl dresses and handmade cardigans are presented with playful meadow flowers and colourful designs. Loving pet names like Schnuki, Muki or Liebling underline the romantic spring collections and stand for shades like sky blue, fresh green or rose red.

Discover cardigans, dirndls and traditional skirts from Lena Hoschek for women online and in the LODENFREY store in Munich am Dom.