VAN LAACK

The history of the traditional company began in 1881 in Berlin, when Heinrich van Laack founded the company together with two partners with the aim of producing the best shirt in the world. Thus, the label set the foundation for a promising and successful future. In just a short time, van Laack has succeeded in making the brand highly recognizable. With fine materials and high-quality workmanship, it is impossible to imagine the fashion world without the designs of the cult label.

Learn more about Van Laack here

VAN LAACK

The breakthrough of the high-quality shirt

With the goal in mind to produce a Shirt to produce a shirt whose luxurious quality is recognizable at first sight, Heinrich van Laack founded his company in Berlin in 1881. In the 1920s, the elegant white shirt has its heyday and shirts from van Laack advance to the first brand article in the fashion world of that time. In 1920, the shirts bear the inscription "van Laack - the royal shirt", which is still typical today. The three-hole button developed by the founder is improved and adapted to the new, innovative materials. After the Second World War Heinrich Hoffmann acquires the brand and in 1953 the production site is moved to Mönchengladbach. From this milestone the way is paved for international trade. The range is expanded in 1972 with a women's collection and now offers something for everyone for whom quality must not only be visible but also tangible.

Best quality with special details

A Eton shirt is made today, as it was then, with uncompromising quality and traditional craftsmanship. Each shirt consists of 45 different individual parts and is sewn together with 12000 stitches. To guarantee the durability and high quality of the shirts, the Eton buttonholes are sewn with 160 stitches.

Eton relies on 100% extra long staple cotton for its fabrics, whose molecular structure is altered in a complex process to give each Eton shirt its unique resistance to wrinkles. It takes an average of four days to finish the shirts, Eton dedicates a full four weeks to this important and quality-critical process.

In addition, sustainability is a top priority at Eton. The high-quality cotton as well as the unique finish and the elaborate processing guarantee a long-lasting wearing comfort.

The cooperation with production partners is also strictly monitored and controlled. Eton works with the best weaving mills in Italy and Switzerland to guarantee the highest quality through personal selection of weaving techniques.

Fashionable blouses in perfected design

Feminine silhouettes and luxurious fabrics made of cotton, silk or linen ensure a unique wearing feeling and present themselves as shirt blouses, blouse tops or tunics. The typical van Laack Blouse blouse appears with a variety of blouse collars. No matter whether lapel, shirt blouse collar or loop - there is something for every taste. The curved cuffs are available in one-button or two-button versions and blend in perfectly with the overall look. Each buttonhole is sewn on with filigree yarns and a total of 160 stitches.
For women, Van Laack focuses on perfect fits that always sit well and, thanks to pleasant fabrics, make ideal companions even on stressful days. Nevertheless, the fashion aspect is never neglected and is reflected in the collections by models in trendy colour palettes, with exciting details and new silhouettes - always in the unmistakable van Laack look.

For men, at least one shirt from the brand is a must in the business wardrobe or to give smart casual outfits the finishing touch.

Discover the full range of van Laack shirts and blouses in the LODENFREY online shop or in the LODENFREY sales outlet in Munich am Dom.