Smiley: 50 Years of Good News book by Assouline.
Over the past fifty years, Smiley has served as a beacon of hope and
positivity as they have encouraged the world to take the time to smile.
take the time to smile. What began as a happiness advertisement in the France Soir newspaper to draw attention to
positive news, has evolved into a movement that is changing the way and
that has shaped the way and way we share and express happiness.
express ourselves. Over the decades, the brand has influenced musical generations, social
Movements and shaped popular culture. With a feel-good philosophy at its core, has
Smiley has partnered with some of the world's leading brands to share their
message to life through apparel, gifts, campaigns, emojis and other happy moments.
Moments to life. To celebrate this joyous milestone
Smiley presents a new book, "Smiley: 50 Years of Good News," an
exciting look back at her first 50 years. It includes a compendium of their
most exciting collaborations, a look back at moments in history that have
have given us a reason to smile.
- ISBN: 9781649800312
- Text in English
- 200 pages
- Over 200 illustrations