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THEORY

Business fashion that can also be worn at home with the family or in the evening for an after-work drink and still always fits - this goal of the label Theory has been inspiring women and now also men for two decades. Clean lines and feminine silhouettes make the collections look classic and understated, while small, thoughtful details refine the individual pieces.

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THEORY

Minimalist simplicity and exceptional quality


Twenty years ago, a pair of pants changed the way Weise women dress. Recognizing the need for clothes that not only felt great but also fit perfectly, Theory developed an innovative stretch fabric that dramatically improved the performance of a pair of pants. These pants had the power to make women feel confident, chic and stylish. Never before has clothing been so easy to wear, whether at work or anywhere else. Today, the high-quality fabrics still give the pants an inimitable feel and make clothing from Theory so unique. The philosophy of the New York label is also reflected in the men's range: timeless basics and original accents are skilfully combined, never disregarding the comfort factor. The colour palette, however, always remains discreetly restrained with few colour accents. Theory s commitment to design, fit and cut guarantees exceptional comfort and quality. Fabrics are sourced from the best weaving mills in the world and each fabric is tested for hand feel, durability and design. The label Theory believes that handcrafted pieces made from the world s finest materials have the power to change feelings, improve ways of working and inspire ways of living.

Discover now online and in the LODENFREY store in Munich am Dom the entire collection variety of Theory for men and women

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