The house
LODENFREY - THE FLAGSHIP STORE
On six floors, LODENFREY presents international fashion for women, men and children as well as the world-famous selection of traditional costumes and loden clothing.
loden clothing. A special attraction is the "glass house" on the first floor, through
second floor, through
you can see the towers of Munich's Frauenkirche.
Frauenkirche.
Those who value quality and service will find a
will find a
shopping experience for the discerning at LODENFREY.
The focus is on international,
luxury designer fashion from Missoni,
BRUNELLO CUCINELLI,
MONCLER, ETRO, POLO RALPH LAUREN, WINDSOR and many others.
and many others.
With exclusive manufacturers such as BRIONI,
ZEGNA and
BOGLIOLI, the men's department offers an innovative
innovative service:
the perfect made-to-measure production of individual
garments.
The large children's department towers over the entire
The large children's department towers over the entire store on the fourth floor: its own small traditional costume department,
designer fashion, underwear,
sportswear and accessories: the entire
store LODENFREY is reflected here in miniature.
LODENFREY - THE FLAGSHIP STORE
On six floors, LODENFREY presents international fashion for women, men and
and children and the world-famous selection of traditional costumes and
loden clothing. A special attraction is the "glass house" on the first floor
second floor, through which you can take a look at the towers of Munich's Frauenkirche.
Frauenkirche.
Those who value quality and service will find a shopping
will find a shopping experience for the discerning at LODENFREY.
The focus is on international, luxurious designer fashion from MISSONI,
BRUNELLO CUCINELLI, ETRO, RALPH LAUREN, WINDSOR and many others.
many others.
With exclusive manufacturers such as BRIONI, ZEGNA and BOGLIOLI, the men's department offers an innovative service
innovative service: the perfect customization of individual
garments.
The large children's department towers over the entire
The children's department is located on the fourth floor and has its own small traditional costume department,
designer fashion, underwear, sportswear and accessories: the entire LODENFREY store is reflected here in miniature.
Floors
THE BASEMENT
On the lower ground floor you can experience a unique selection of top-class fashion for women. Enjoy this fashionable variety and our expert advice in these departments:
Shoes (women)
Jackets & Coats (women)
THE BASEMENT
On the lower ground floor you can experience a unique selection of top-class fashion for women. Enjoy this fashionable variety and our expert advice in these departments:
Shoes (women)
Jackets & Coats (women)
DAS ERDGESCHOSS
Damen und Herren finden im First floor eine besonders vielfältige Auswahl an sportiver und modischer Kleidung. Das Lifestyle-Department rundet das Portfolio zudem mit luxuriösen sowie begehrten Artikeln von Jonathan Adler, La DoubleJ, MISSONI HOME, Baobab, Dr. Barbara Sturm und vielen mehr perfekt ab. Entdecken Sie in entspannter und moderner Atmosphäre hochwertige Fashion und Lifestyle-Produkte folgender Bereiche:
Fashion (Damen & Herren) Lifestyle (Damen & Herren)
Polo Ralph Lauren Shop (Damen & Herren) & Ralph Lauren Café
(Weitere Infos zum Café)
THE FIRST FLOOR
Men and women will find a particularly diverse selection of sporty and fashionable clothing on the first floor. The lifestyle department rounds off the portfolio perfectly with luxurious and sought-after items from Jonathan Adler, La DoubleJ, MISSONI HOME, Baobab, Dr. Barbara Sturm and many more. Discover high-quality fashion and lifestyle products from the following areas in a relaxed and modern atmosphere:
Fashion (women & men) Lifestyle (women & men)
Polo Ralph Lauren Store (men & women) & Ralph Lauren Café
(More information about the café)
THE SECOND FLOOR
The extraordinary view of the two towers of Munich's Frauenkirche invites you to linger. Let yourself be seduced by this breathtaking ambience and enjoy the luxurious women's collections by international designers in the following departments:
Designer Gallery / Cocktail / New Women
Knitwear / Trousers & Blouses / Jeans
THE SECOND FLOOR
The extraordinary view of the two towers of Munich's Frauenkirche invites you to linger. Let yourself be seduced by this breathtaking ambience and enjoy the luxurious women's collections by international designers in the following departments:
Designer Gallery / Cocktail / New Women
Knitwear / Trousers & Blouses / Jeans
THE SECOND FLOOR
The second floor offers a wide range of luxury menswear. In addition to the latest trends, you will also find the right high-quality outfit for work and leisure. Experience an individual and personal shopping experience in the separate rooms of our made-to-measure atelier:
Suits / accessories / shirts
Jackets / jeans & pants / coats / jackets / shoes
Knitwear / underwear / made-to-measure department (made-to-measure atelier)
THE SECOND FLOOR
The second floor offers a wide range of luxury menswear. In addition to the latest trends, you will also find the right high-quality outfit for work and leisure. Experience an individual and personal shopping experience in the separate rooms of our made-to-measure atelier:
Suits / accessories / shirts
Jackets / jeans & pants / coats / jackets / shoes
Knitwear / underwear / made-to-measure department (made-to-measure atelier)
THE THIRD FLOOR
The traditional costume department impresses with its living tradition in a modern Alpine atmosphere. Here you will find the right traditional look for all occasions. The special feature is a successful balancing act between traditional Bavarian clothing and its fashionable interpretation in keeping with the spirit of the times.
Women's costume / men's costume
Bogner (ladies)
THE THIRD FLOOR
The traditional costume department impresses with its living tradition in a modern Alpine atmosphere. Here you will find the right traditional look for all occasions. The special feature is a successful balancing act between traditional Bavarian clothing and its fashionable interpretation in keeping with the spirit of the times.
Women's costume / men's costume
Bogner (ladies)
THE FOURTH FLOOR
The fantastic children's world with its historic slide and carousel makes the hearts of our younger guests beat faster. The children's department offers an exclusive selection of international designer labels from babies to teenagers.
Baby / Children / Costume
Service department
Click & Collect pick-up
THE FOURTH FLOOR
The fantastic children's world with its historic slide and carousel makes the hearts of our younger guests beat faster. The children's department offers an exclusive selection of international designer labels from babies to teenagers.
Baby / Children / Costume
Service department
Click & Collect pick-up
STORES
CLICK & MEET
You can now arrange your personal shopping appointment with us by phone, by e-mail to service@lodenfrey.com or directly on site.
with us on site.
Marc Cain Store: Phone: +49 (0) 89 / 46136971, Riani Store: Phone: +49 (0) 89 / 46257799,
Luisa Cerano Store: Phone: +49 (0) 89 / 44447040, Sportalm Store: Phone: +49 (0) 89 / 21039940
We look forward to your visit!
MARC CAIN
Founded in 1973, the premium brand Marc Cain knows perfectly how to create contemporary yet everlasting designs to the highest quality standards. Whether sensual and glamorous or urban and trendy, each collection embodies simple lines, understated looks and fine fabrics - values for which the German brand has been known for years. From business to leisure, the designs impress with a successful mix of comfort and elegance. You will find our Marc Cain store not far from our main building in the 5 Höfe.
Address: Theatinerstraße 15, 80333 Munich
Tel: +49 (0) 89 / 21039910
MARC CAIN
Founded in 1973, the premium brand Marc Cain knows perfectly how to create contemporary yet everlasting designs to the highest quality standards. Whether sensual and glamorous or urban and trendy, each collection embodies simple lines, understated looks and fine fabrics - values for which the German brand has been known for years. From business to leisure, the designs impress with a successful mix of comfort and elegance. You will find our Marc Cain store not far from our main building in the 5 Höfe.
Address: Theatinerstraße 15, 80333 Munich
Tel: +49 (0) 89 / 46136971
HEMISPHERE
In March 2023, the Hemisphere store opened opposite the LODENFREY department store. Founded in Munich in 1985, the label initially specialized in womenswear made from the highest quality, supple cashmere wool. The brand's portfolio now also includes styles made from cotton, silk and linen. Creating something new, experimenting and creating feminine shapes and colors - that is the key to the unmistakable identity of Hemisphere.
Address: Windenmacherstraße 2, 80333 Munich
Phone: +49 (0) 89 / 21039930
HEMIPSHERE
In March 2023, the Hemisphere store opened opposite the LODENFREY department store. Founded in Munich in 1985, the label initially specialized in womenswear made from the highest quality, supple cashmere wool. The brand's portfolio now also includes styles made from cotton, silk and linen. Creating something new, experimenting and creating feminine shapes and colors - that is the key to the unmistakable identity of Hemisphere.
Address: Windenmacherstraße 2, 80333 Munich
Tel: +49 (0) 89 / 46257799
LUISA CERANO
In December 2017, Luisa Cerano, the third concept store for renowned women's fashion, opened its doors in the Fünf Höfe. Feminine designs, first-class quality and special details characterize the premium segment for the stylish woman of today. The unique, casual touch that makes the looks feminine, sporty and suitable for everyday wear is particularly impressive. Paired with modern color worlds, exciting material and pattern combinations and contemporary style, the German label, founded in 1998, thus maintains a special position in the world of women's fashion.
Address: Theatinerstraße 15, 80333 Munich
Tel: +49 (0) 89 / 21039920
LUISA CERANO
In December 2017, Luisa Cerano, the third concept store for renowned women's fashion, opened its doors in the Fünf Höfe. Feminine designs, first-class quality and special details characterize the premium segment for the stylish woman of today. The unique, casual touch that makes the looks feminine, sporty and suitable for everyday wear is particularly impressive. Paired with modern color worlds, exciting material and pattern combinations and contemporary style, the German label, founded in 1998, thus maintains a special position in the world of women's fashion.
Address: Theatinerstraße 15, 80333 Munich
Tel: +49 (0) 89 / 44447040
SPORTALM
The label Sportalm was founded in 1953 and has always exuded the unique Kitzbühel flair. Values such as quality, joie de vivre and a deep connection to tradition are combined with style and flow into impressive collections. Produced exclusively in Europe, the styles are inspired by the beauty of the Alps, the successes of skiing heroes and the sporting spirit of Kitzbühel. Exclusive fashion, traditional costumes and skiwear are presented with great attention to detail and range from a classic sense of home to fashionable perfection.
Address: Windenmacherstraße 2, 80333 Munich
Tel: +49 (0) 89 / 21039940
SPORTALM
The label Sportalm was founded in 1953 and has always exuded the unique Kitzbühel flair. Values such as quality, joie de vivre and a deep connection to tradition are combined with style and flow into impressive collections. Produced exclusively in Europe, the styles are inspired by the beauty of the Alps, the successes of skiing heroes and the sporting spirit of Kitzbühel. Exclusive fashion, traditional costumes and skiwear are presented with great attention to detail and range from a classic sense of home to fashionable perfection.
Address: Windenmacherstraße 2, 80333 Munich
Tel: +49 (0) 89 / 21039940
HISTORY
1842
The 21-year-old Johann Georg Frey moves to Munich and acquires the license
to set up a weaving mill - the founding year of the company for LODENFREY. The small weaving mill quickly gains an excellent reputation for its fine cloth and employs 50 weavers just one year after its foundation.
1842
21-year-old Johann Georg Frey moves to Munich and acquires the license
to set up a weaving mill - the founding year of the company for LODENFREY. The small weaving mill quickly gains an excellent reputation for its fine cloth and employs 50 weavers just one year after
is founded.
1850
Johann Georg opens his first store on Marienplatz. The new store was a minor sensation at the time: Johann Georg Frey decided to sell directly to private customers. directly to private customers. The branch also has an architectural architectural innovation - floor-to-ceiling glass shop windows, floor-to-ceiling glass shop windows.
1850
Johann Georg opens his first store on Marienplatz.
The new store is
a minor sensation for the time:
Johann Georg Frey decided to sell
directly to private customers.
directly to private customers. The branch also had an architectural
architectural innovation - floor-to-ceiling glass shop windows,
floor-to-ceiling glass shop windows.
1855
Johann Georg Frey receives the gold medal at the Paris World Exhibition for the development of the water-repellent loden fabric.
1855
Johann Georg Frey receives the gold medal at the Paris World Exhibition for the development of the water-repellent
Loden fabric.
1880
Johann Baptist Frey initiates a modern chapter in the marketing offensive: the first LODENFREY sales catalog is created and distributed worldwide.
1880
Johann Baptist Frey initiates a modern chapter in the marketing offensive: the first LODENFREY sales catalog is created and distributed worldwide.
1944
On the night of April 24/25, the store in Maffeistraße is destroyed by bombs. Shortly afterwards, the factory in Osterwaldstrasse also falls victim to the flames. In the previous years, production in the factory had continued unabated.
1944
On the night of April 24/25, the store in Maffeistraße is destroyed by bombs. Shortly afterwards, the factory in Osterwaldstrasse also falls victim to the flames. In the previous years, production in the factory had continued unabated.
1949
The reopening of the flagship store with a sales area of 900 square meters is celebrated.
1949
The reopening of the flagship store with a sales area of 900 square meters is celebrated.
2003
LODENFREY receives the Bavarian Quality Award for its achievements in the areas of quality management and customer orientation.
2003
LODENFREY receives the Bavarian Quality Award for its achievements in the areas of quality management and customer orientation.
2005
The company is awarded the Rudolf Egerer Prize for above-average commitment and extraordinary achievements in employee training and development.
2005
The company is awarded the Rudolf Egerer Prize for above-average commitment and extraordinary achievements in employee training and development.
2010
LODENFREY begins its involvement in the e-commerce business with the online store www.lodenfrey.com.
2010
LODENFREY begins its involvement in the e-commerce business with the online store www.lodenfrey.com.
2013
The largest renovation in the history of the store will be completed. The luxurious ambience of modern design and fine materials creates an exclusive setting for international designer collections. The sales area is now enlarged to 7500 square meters.
2013
The largest renovation in the history of the store will be completed. The luxurious ambience of modern design and fine materials creates an exclusive setting for international designer collections. The sales area is now enlarged to 7500 square meters.
2013
In May, the industry magazine TextilWirtschaft LODENFREY awards the TW Forum Prize for outstanding entrepreneurial achievements. In its citation, the jury praised the company management for "leading the company into a new dimension with a deeply rooted tradition."
2013
In May, the industry magazine TextilWirtschaft LODENFREY awards the TW Forum Prize for outstanding entrepreneurial achievements. In its citation, the jury praised the company management for "leading the company into a new dimension with a deeply rooted tradition."
2014
At November, HDE President Josef Sanktjohanser presents LODENFREY with the 2014 German Retail Award in the category of management performance for SMEs in Berlin.
2014
At November, HDE President Josef Sanktjohanser presents LODENFREY with the 2014 German Retail Award in the category of management performance for SMEs in Berlin.
2015
In May 2015, the Akademie Handel will award the Rudolf Egerer Prize 2015 for special commitment to training and further education in the retail sector to LODENFREY.
2015
In May 2015, the Akademie Handel will award the Rudolf Egerer Prize 2015 for special commitment to training and further education in the retail sector to LODENFREY.
2015
After six months of refurbishment, the traditional costume area will have a new design at the end of June. The material of old log cabins from various Alpine regions combined with modern elements provides the perfect backdrop for exclusive traditional costume labels on 1330 square meters.
2015
After six months of refurbishment, the traditional costume area will have a new design at the end of June. The material of old log cabins from various Alpine regions combined with modern elements provides the perfect backdrop for exclusive traditional costume labels on 1330 square meters.
2018
In November 2018, Focus Business, together with kununu.com, the employer rating portal for employees, trainees and applicants, honored LODENFREY as a "Top SME Employer".
2018
In November 2018, Focus Business, together with kununu.com, the employer rating portal for employees, trainees and applicants, honored LODENFREY as a "Top SME Employer".
2019
In 2019, Lodenfrey received the award "Germany's most desirable employer" from the F.A.Z. Institute, from the renowned Frankfurter Allgemeine Zeitung.
You can find more awards for the Lodenfrey company here.
2019
In 2019, Lodenfrey received the award "Germany's most desirable employer" from the F.A.Z. Institute, from the renowned Frankfurter Allgemeine Zeitung.
You can find more awards for the Lodenfrey company here.
2022
As in 2019, 2020 and 2021, Lodenfrey was once again named "Germany's best training company" in the textile retail category in February 2022. The study was conducted by Focus Money and Deutschland Test in collaboration with the IMWF Institute for Management and Economic Research. We were the only company to receive the benchmark score of 100 points. In addition to the topics of training success, structural data, training rate, training pay and additional offers, various internet sources were recorded and evaluated.
2022
As in 2019, 2020 and 2021, Lodenfrey was once again named "Germany's best training company" in the textile retail category in February 2022. The study was conducted by Focus Money and Deutschland Test in collaboration with the IMWF Institute for Management and Economic Research. We were the only company to receive the benchmark score of 100 points. In addition to the topics of training success, structural data, training rate, training pay and additional offers, various internet sources were recorded and evaluated.
CHARITY
SOCIAL DAYS - NOT FILLING LIFE WITH DAYS, BUT FILLING DAYS WITH LIFE
For LODENFREY, social commitment is a Herzensangelegenheit. Our Social Days are firmly anchored in the training and further education sector. Our trainees are responsible for project management and implementation alongside our training managers. We are constantly on the lookout for new partners to do good.
WE MAKE CHILDREN'S EYES LIGHT UP
The "Clubmäuse", a kindergarten for children with a migration background and additional support needs in Hasenbergl, is delighted with our regular visits. Whether it's a St. Nicholas party or a trip to Sea Life in Munich, we spend special days together.
WE MAKE CHILDREN'S EYES LIGHT UP
The "Clubmäuse", a kindergarten for children with a migration background and additional support needs in Hasenbergl, is delighted with our regular visits. Whether it's a St. Nicholas party or a trip to Sea Life in Munich, we spend special days together.
GIVING THE GIFT OF JOY AT THE SUMMER PARTY
The "AKM", the outpatient children's hospice in Munich, gives children, teenagers and young adults with a life-threatening or life-shortening illness and their families moments of safety, security and normality. We support this mission with various activities at the annual summer festival at Viktualienmarkt. The children and our trainees have great fun with face painting, T-shirt painting and bracelet weaving!
GIVING THE GIFT OF JOY AT THE SUMMER PARTY
The "AKM", the outpatient children's hospice in Munich, gives children, teenagers and young adults with a life-threatening or life-shortening illness and their families moments of safety, security and normality. We support this mission with various activities at the annual summer festival at Viktualienmarkt. The children and our trainees have great fun with face painting, T-shirt painting and bracelet weaving!
YOUNG MEETS OLD AT THE ZOO
For the residents of the "Kreszentia-Stift", a residential and nursing home in Munich's Isarvorstadt district, the annual trip to Munich's zoo is a special highlight. A pleasant walk through the zoo always leads to a lively exchange between young and old.
YOUNG MEETS OLD AT THE ZOO
For the residents of the "Kreszentia-Stift", a residential and nursing home in Munich's Isarvorstadt district, the annual trip to Munich's zoo is a special highlight. A pleasant walk through the zoo always leads to a lively exchange between young and old.
JOINT VACATION PROGRAM
The LODENFREY trainees always come up with an exciting and varied program for the vacation care provided by "BiB", an association for the care and integration of disabled children and young people. The most recent events were a visit to the BMW Museum and handicrafts together at Easter.
JOINT VACATION PROGRAM
The LODENFREY trainees always come up with an exciting and varied program for the vacation care provided by "BiB", an association for the care and integration of disabled children and young people. The most recent events were a visit to the BMW Museum and handicrafts together at Easter.
JOBLINGE - TOGETHER AGAINST YOUTH UNEMPLOYMENT
The JOBLINGE initiative was jointly launched by the management consultancy The Boston Consulting Group and the Eberhard von Kuenheim Foundation of BMW AG. JOBLINGE brings together business, government and private individuals to support young people with difficult starting conditions.
The goal: real job opportunities and sustainable integration into the labor market and society. Through tailored training, voluntary mentoring and support during training, the initiative achieves above-average success - 70% of young people make the leap into working life. To date, more than 5,700 disadvantaged young people have been supported at 25 locations across Germany.
LODENFREY has been involved since the second pilot location in Munich was founded in 2009 and is also represented on the JOBLINGE supervisory board by members of the management board. To make it easier for young people to enter the world of work, LODENFREY offers initial orientation internships in various areas.
The aim of the internships is to take on an apprenticeship. We are very proud of the fact that we have already succeeded in doing this several times!
GIVING THE GIFT OF THE FUTURE - SPONSORSHIP WITH "PLAN INTERNATIONAL"
LODENFREY has decided to sponsor two young girls and a boy from Ethiopia in order to give them the chance of a self-determined childhood and a better future. The sponsorship not only supports the children's lives, but also their families and communities. Examples of project content include education about reproductive health, teacher training, the provision of school materials and the purchase of livestock for families.
We would like to introduce you to our three LODENFREY sponsored children from Oromia:
Fatuma, year of birth 2004
Bikeltu, year of birth 2005
Anwar, year of birth 2007
PERSONAL SHOPPING
The personal shopping service at LODENFREY is an individual consultation tailored to your personal needs. Every fashion season brings new trends, labels, colors and cuts, which our personal shopper presents to you individually tailored to your style.
Let our style experts inspire you with their exclusive selection in a modern and relaxed atmosphere. We are happy to take care of your personal wishes so that you can enjoy your stay at LODENFREY.
Make an appointment with us!
Phone: +49 (0) 89 210 39 0
E-mail: service@lodenfrey.com