MONCLER

In 1952, French entrepreneur and mountain sports goods manufacturer René Ramillon founded Moncler. Together with his friend, Grenoble-based sporting goods retailer and ski instructor André Vincent, Ramillon initially developed sleeping bags, tents and an anorak. At a time when travel and winter sports tourism were taking off, the company achieved commercial success and rapid growth despite its small portfolio. Soon all the label's products were adorned with the stylized Mont Aiguille. The first down jackets were produced for miners to protect them from the cold in the mountains. Mountaineer and pioneer Lionel Terray recognized the potential of these jackets and so, in the early 1950s, the "Moncler pour Lionel Terray" collection was born. In 1954, the first climbers of K2, Achille Compagnoni and Lino Lacedelli, wore Moncler down jackets as equipment for their Karakorum expedition and Terray also repeatedly resorted to Moncler jackets for his expeditions. The big breakthrough came in 1968 when Moncler was named the official outfitter of the French Alpine Ski Team. At that time, the now-familiar stylized rooster was included in the logo. In the 1980s, the company finally transformed from a manufacturer of professional mountaineering gear to a lifestyle brand. Initially limited to winter fashion, practical functional clothing became fashionable sportswear. It was not until 1999 that a complete fashion collection was finally presented.

Collection diversity

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