ETRO
Founded in Milan in 1968 by Gerolamo Etro, Etro is today a lifestyle luxury brand whose heritage of excellence and quality is reflected in a comprehensive and overarching range of men's and women's fashion, accessories, home accessories and fragrances. In June 2022, Marco De Vincenzo was appointed creative director of Etro and all of the house's lines. De Vincenzo's vision is a celebration of the essence of individuality. Heritage is looked at with new eyes, in search of an eccentric and essential aesthetic where the values and traditions of "Made in Italy" meet the future of style and sustainability.
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ETRO
Etro: Extravagant patterns with recognition value
In 1968, Gimmo Etro founded a small fabric weaving mill in Milan with his wife Roberta. Here, the company founder was able to turn his penchant for exclusive prints and high-quality fabrics into reality. Since 1983, the label has gained reputation in the fashion world not only for its popular paisley prints and colorful ethnic patterns, but also for the high quality of its fabrics. To this day, most of the production still takes place in the Milanese manufactory. Since 1990, the company has been managed by the next generation of the Etro family. Together, the four siblings run the successful family business under the motto "a nuova tradizione".
Elegant jackets, coats and blazers by Etro
Wrapped in knitwear, wool and cashmere, the wearer or the wearer of the exclusive coats of Etro is warmed in the cold season. These are then replaced by dust coats made of wool and silk, which inspire with feminine and elegant cut. Fringes, embroidery and the typical paisley motif can be found on the safari jackets, vests and anoraks made of jacquard fabric.
Etro's casual jackets and blazers stand out for their elegance and masterful craftsmanship. Wool, silk and cashmere are artfully crafted for the blazers with the elegant style. The blazers and jackets also feature the original paisley pattern, complemented by floral prints and patchwork.
Eccentric dresses by Etro
The original and elegant dresses of Etro women's collection celebrate feminine beauty. Silk and cotton are used to create classy and chic dresses. Floral prints, flounces, patchwork and the typical paisley graphic give the dresses a special chic. Whether long dresses, shirtdresses or kimonos, these all-rounders can be worn for all occasions.
Casual shirts, blouses and more
Etro's stylish shirts and blouses emphasize feminine elegance. Colorful patterns such as stripes, dots, paisley and floral prints mix to stunning results. Ruffles, fringes and lace inserts, of the high-quality women's blouses mainly made of high-quality silk, complete the colorful variety.
Passion in knitwear
Wool and cashmere envelop and convey a sense of security in the knitwear models of the women's collection. Etro's signature floral prints, paisley motifs and jacquard finishes are also found in cardigans and sweaters, enriched by fringes, embroidery and intarsia.
Colorful accessories and refreshing fragrances from Etro
Cheerful colors and colorful patterns can also be found in Etro's exclusive scarves, shawls and ties. Hats and caps are characterized by simple elegance and underline the colorful ethno style. Handbags and belts are partly made of high-quality calfskin. The bags are decorated with the Pegasus, the symbol of the fashion house.
All fragrances and perfumes of Etro are unique and beguiling. To emphasize a very individual mood, it is possible to combine the fragrances with each other. This creates a very unique creation that conveys either fresh energy, sensuality or vitality of the wearer.
Discover now online and in the LODENFREY Department Store in Munich am Dom fashion for women and men in colorful patterns and prints by Etro.