Mother was founded in 2010 by Lela Becker and Tim Kaeding. With their extensive expertise in denim, they decided to start their own label while doing everything differently. The label is known for its respectful attitude and extra soft fabrics. The brand is unique for its ingenuity, staying true to its indie style but still offering washes and fits that appeal to a variety of people. The brand evokes the experiences and memories of 70's California - what you wore, what you did and who you had issues with. Mother reflects the freedom to be rebellious, brash and fun. The name Mother can mean both a curse and a blessing, playing off the idea of the brand's duality. The name simultaneously evokes unconditional love and teenage rebellion. The label's character and collections portray this very interplay of hard and soft.

Discover now online and in the LODENFREY shop Jeans from Mother for ladies.